ART DIRECTOR, DESIGNER, IMAGEMAKER
BASED IN NEW YORK
CHARDONNEIGH’S HORSEY SAUCE
// ARBY’S
When Beyoncé dropped Cowboy Carter in March 2024, the internet lit up over the album cover featuring her on a white horse named Chardonneigh.
So to promote Arby’s Horsey Sauce, we found another Chardonneigh–a real horse, same name, no relation–and launched Arby’s first-ever brand collab with a horse.
PRESS
The Late Show with Stephen Colbert ↗︎
People ↗︎
Yahoo ↗︎
Food & Wine ↗︎
Dieline ↗︎
CREDIT
Client: Arby’s
Agency: Le Truc x Fallon
Role: Art Director
Copywriter: Daniel Todesca
ACD: China Levy
CD: Joe Johnson
ECD: Dustin Tomes
CCO: Marcos Kotlhar, Leslie Shaffer
Executive Producer: Erin Kirby
Production: NOMINT
Senior Account Director: Payton Gallogly
Account Director: Melanie Castell
Associate Director, Social Strategy: Mara Keller
Senior Program Manager: Ashley Kim
Project Manager: Denticart Exil
CHARDONNEIGH’S HORSEY SAUCE // ARBY’S
So to promote Arby’s Horsey Sauce, we found another Chardonneigh–a real horse, same name, no relation–and launched Arby’s first-ever brand collab with a horse.
PRESS
The Late Show with Stephen Colbert ↗︎
People ↗︎
Yahoo ↗︎
Food & Wine ↗︎
Dieline ↗︎
Agency: Le Truc x Fallon
Role: Art Director
Copywriter: Daniel Todesca
ACD: China Levy
CD: Joe Johnson
ECD: Dustin Tomes
CCO: Marcos Kotlhar, Leslie Shaffer
Executive Producer: Erin Kirby
Senior Account Director: Payton Gallogly
Account Director: Melanie Castell
Associate Director, Social Strategy: Mara Keller
Senior Program Manager: Ashley Kim
Project Manager: Denticart Exil
Production: NOMINT