CHARDONNEIGH’S HORSEY SAUCE // ARBY’S





When Beyoncé dropped Cowboy Carter in March 2024, the internet lit up over the album cover featuring her on a white horse named Chardonneigh.

So to promote Arby’s Horsey Sauce, we found another Chardonneigh–a real horse, same name, no relation–and launched Arby’s first-ever brand collab with a horse.



PRESS

The Late Show with Stephen Colbert ↗︎
People ↗︎
Yahoo ↗︎
Food & Wine ↗︎
Dieline ↗︎
Client: Arby’s
Agency: Le Truc x Fallon

Role: Art Director
Copywriter: Daniel Todesca
ACD: China Levy
CD: Joe Johnson
ECD: Dustin Tomes
CCO: Marcos Kotlhar, Leslie Shaffer 
Executive Producer: Erin Kirby

Senior Account Director: Payton Gallogly
Account Director: Melanie Castell
Associate Director, Social Strategy: Mara Keller
Senior Program Manager: Ashley Kim
Project Manager: Denticart Exil

Production: NOMINT