When Beyoncé dropped Cowboy Carter in March 2024, the internet lit up over the album cover featuring her on a white horse named Chardonneigh.
So to promote Arby’s Horsey Sauce, we found another Chardonneigh–a real horse, same name, no relation–and launched Arby’s first-ever brand collab with a horse.
Role: Art Director Copywriter: Daniel Todesca
ACD: China Levy CD: Joe Johnson ECD: Dustin Tomes
CCO: Marcos Kotlhar, Leslie Shaffer Executive Producer: Erin Kirby
Senior Account Director: Payton Gallogly
Account Director: Melanie Castell
Associate Director, Social Strategy: Mara Keller Senior Program Manager: Ashley Kim
Project Manager: Denticart Exil