In March 2024, Beyoncé went viral for dropping her album, Cowboy Carter. The album art cover featured her riding a white horse named Chardonneigh.
We weren’t interested in Beyoncé, though. We wanted Chardonneigh. Why? Because Arby’s has Horsey Sauce, a horseradish sauce uniquely available at Arby’s (and because we can’t afford Beyoncé).
So we did an Arby’s brand collaboration with a horse.
Yup, we released a limited edition Chardonnay (the wine) flavor infused Arby’s Horsey Sauce in collaboration with a real horse named Chardonneigh.
Role: Art Director Copywriter: Daniel Todesca
ACD: China Levy CD: Joe Johnson ECD: Dustin Tomes
CCO: Marcos Kotlhar, Leslie Shaffer Executive Producer: Erin Kirby
Senior Account Director: Payton Gallogly
Account Director: Melanie Castell
Associate Director, Social Strategy: Mara Keller Senior Program Manager: Ashley Kim
Project Manager: Denticart Exil