In March 2024, Beyoncé went viral for dropping her album, Cowboy Carter. The album art cover featured her riding a white horse named Chardonneigh.

We weren’t interested in Beyoncé, though. We wanted Chardonneigh. Why? Because Arby’s has Horsey Sauce, a horseradish sauce uniquely available at Arby’s (and because we can’t afford Beyoncé).

So we did an Arby’s brand collaboration with a horse.

Yup, we released a limited edition Chardonnay (the wine) flavor infused Arby’s Horsey Sauce in collaboration with a real horse named Chardonneigh.


The Late Show with Stephen Colbert ↗︎
People ↗︎
Yahoo ↗︎
Food & Wine ↗︎
Dieline ↗︎
Client: Arby’s
Agency: Le Truc x Fallon

Role: Art Director
Copywriter: Daniel Todesca
ACD: China Levy
CD: Joe Johnson
ECD: Dustin Tomes
CCO: Marcos Kotlhar, Leslie Shaffer 
Executive Producer: Erin Kirby

Senior Account Director: Payton Gallogly
Account Director: Melanie Castell
Associate Director, Social Strategy: Mara Keller
Senior Program Manager: Ashley Kim
Project Manager: Denticart Exil

Production: NOMINT