Every winter holiday season, gingerbread houses come back as a beloved tradition. But did anyone ever think about how that means every year gingerbread people are forced to live in houses made of their own flesh? 

We did. So we launched an integrated PSA campaign letting everyone know the unfortunate existential horror that gingerbread people face every winter.


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Good Morning America ↗︎
SNL ↗︎

Client: Snyder’s of Hanover (Campbell’s)
Agency: Le Truc x Saatchi & Saatchi

Role: Art Director
Copywriter: Daniel Todesca
CDs: Erin Evon, Jason Burke
ECDs: Nick Kaplan, Dustin Tomes
CCO: Marcos Kotlhar
EVP Head Of Production: Ryan Chong
Executive Producer: Mary Morgan
Senior Producer: Lauren Landry

Strategy Director: Kris Weldon
Portfolio Lead: Caitlin Reynolds
Account Director: Rebecca Hickman
Assistant Account Executive: Annabelle Sharenow

Production: SMUGGLER
Director: Jonny & Will
Executive Producer: Josef Byrne
Head Of Production: Alex Halley
Producer: Igor Degtiarev
Production Manager: Becky Thompson
Production Assistant: Georgia Mcclure

Edit: Ten Three
Producer: Rachel Goodger
Editor: Nick Armstrong

Post & Colour: Okay Studio
Post Producer: Neuma Llusiá Dos Santos
Lead VFX Artist: Richard ‘stretch’ Russell
VFX Supervisor: Paul Hannaford
VFX Artist: Mark Purser 
VFX Artist: Faris Hallaq
Production Assistant: Jessica Verner
Colour Assistant: Fraser Twitchett