Every winter holiday season, gingerbread houses come back as a beloved tradition. But did anyone ever think about how that means every year gingerbread people are forced to live in houses made of their own flesh?
We did. So we launched an integrated PSA campaign letting everyone know the unfortunate existential horror that gingerbread people face every winter.
RECOGNITION
Cannes Lions // Shortlist // Culture & Context [2024]
Cannes Lions // Shortlist // Social Content Marketing [2024]
The One Show // Bronze // Integrated Campaign [2024]
The One Show // Merit // Film & Video [2024]
Client: Snyder’s of Hanover (Campbell’s) Agency: Le Truc x Saatchi & Saatchi
Role: Art Director Copywriter: Daniel Todesca CDs: Erin Evon, Jason Burke ECDs: Nick Kaplan, Dustin Tomes
CCO: Marcos Kotlhar
EVP Head Of Production: Ryan Chong Executive Producer: Mary Morgan Senior Producer: Lauren Landry
Production: SMUGGLER Director: Jonny & Will
Executive Producer: Josef Byrne
Head Of Production: Alex Halley
Producer: Igor Degtiarev
Production Manager: Becky Thompson
Production Assistant: Georgia Mcclure
Edit: Ten Three Producer: Rachel Goodger Editor: Nick Armstrong
Post & Colour: Okay Studio Post Producer: Neuma Llusiá Dos Santos Lead VFX Artist: Richard ‘stretch’ Russell VFX Supervisor: Paul Hannaford VFX Artist: Mark Purser
VFX Artist: Faris Hallaq Production Assistant: Jessica Verner Colour Assistant: Fraser Twitchett